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Summit Sotheby's International Realty Park City/Deer Valley Luxury Properties 2008 Real Estate Marketing Program
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1) Pricing Your Property... Using current market data, and a thorough Comparative Market Analysis (CMA), you and I will collectively determine a list price for your property that will maximize your bottom line, yet draw immediate interest from the marketplace. |
| 2) "MLS" The first step in professional real estate marketing is the immediate submission of photos and details to both the Park City and Wasatch Front Multiple Listing Services (MLS), to quickly expose your property to all active Real Estate Professionals in the Park City & Deer Valley areas! |
| 3) Professional Photography High quality, high resolution professional interior and exterior photos will be taken of your property for use in print and on-line marketing presentations. |
| 4) Virtual Tour A high quality professional virtual tour will be photographed and produced for your property by SpotlightHomeTours.com, a cutting edge on-line photo/video presentation, to be posted on the MLS systems, websites, and instantly available and e mail-able worldwide to prospects by request. |
| 5) E card Your property will be quickly be presented to all Park City/Deer Valley Realtors through immediate and frequent custom "email postcard " announcements and reminders. |
6) Internet Exposure Today's Buyer shops for Real Estate first on the Internet! Maximum local, National, and International online exposure is guaranteed for your property via numerous high profile, highly ranked and promoted web sites such as SothebysRealty.com, ParkCityDeerValley.com , Realtor.com (the world's most viewed real estate website) , OpenHouse.com and Trulia.com |
| 7) "Just Listed" An attractive, response-oriented color postcard mailed to your property's neighborhood, announcing your listing to neighborhood property owners provides additional exposure. |
| 8) E-Mail Buyers from across the country and around the world communicate and receive property listing information by e-mail more than any other source! AJ is instantly accessible at BigAl@ParkCityDeerValley.comff |
| 9) Brokers' Open House On the first available Wednesday after listing your property, we will host an Open House for Park City/Deer Valley Realtors and Brokers; also known as "The Caravan". Purpose: Exposure to the Deer Valley/Park City real estate agents. |
| 10) Effective Print Advertising AJ and Coldwell Banker run feature ads in Park City's "Homes & Land" real estate magazine" and the Park Record regional newspaper. Also available as optional advertising for your luxury property: "Robb Report" , "The Wall Street Journal", and New York Times. |
| 11) Property Brochure Professionally created and printed, high gloss, high quality, full color with photos and detailed information about your property's best selling features! Always available to agents and prospective buyers. |
| 12) Staging /Presentation Where appropriate, we will consult with you on ideas to best present your property, and maximize your profile. " Dress your Property for Success" |
| 13) "Sotheby's International Realty" Real Estate Sign: The classic, nationally recognized yard sign conveys the familiar image of professionalism, service and courtesy to potential Buyers. |
| 14) Showing Your Property With your consultation, I will create a suitable arrangement for agents and prospects to view and show your property, sensitive to your privacy, personal schedule, and/or property management requirements. The secure electronic keybox system can be used at your discretion. |
| 15) Showing Follow-up Wherever possible, we will request response and feedback from each showing of your property to learn what prospective buyers are thinking, and doing, as a guide to our marketing strategy. |
| 16) Communication You will hear from me at least once a week with an update, and more often when necessary. Constant communication is key in Real Estate, and I guarantee it! |
| 17) "Your Agent" As the full time representative of you and your property, I am constantly available to you, buying prospects and other real estate agents, for showing your property, answering questions, or discussing potential offers. |
| 18) "Negotiation Pit Bull" As your listing agent, I represent you 110% and am always in your court! When we receive an offer from a prospect, the gloves come off! I will negotiate like a bulldog for the best price and terms for you* As your agent I will never encourage you to accept an offer that is not in your best interests, or to your benefit. |
| 19) "Escrow Hawk" When we are "under contract" with an acceptible offer, I will oversee your escrow process like a hawk, carefully reviewing all escrow and closing documents for accuracy, while keeping track of dates, terms, earnest moneys, inspections, contingencies, disclosures, title work, appraisals, loan approvals, document deliveries, other crazy things that sometimes pop up, and the other myriad details involved! This attention to detail will give you peace of mind and the best chance of a smooth escrow and a timely closing! |
| 20) Your Payday At closing, I will monitor the delivery of your sales proceeds to your account, whether by check or wire transfer. |
| 21) Giving Back! After your closing, I will make a charitable donation to the charity of your choice! I believe in giving back in thanks for good business! |
| 22) Follow-up I do not disappear after your closing! I am always available for follow-up and other assistance, and certainly to help with your next transaction! |
| 23) Service Guarantee My guarantee to you: If, at any time, I do not fulfill your expectations in marketing your property, or if you simply decide to keep your property instead of sell it, give me one week written notice. Simple. You are never locked into an extended listing contract with AJ** |
*Note the exception of "Limited Agency" wherein
Al Johnson personally procures the Buyer. See description and disclaimer
on "Listing Agreement and Agency Disclosure"
**Subject to cancellation terms of listing agreement